Maybelline Lifter Plump & Glow foundation is more than just makeup—it's skincare, too. Formulated with a 90% skin-caring base, it's infused with 2% Niacinamide and Hyaluronic Acid to help refine pores, even skin tone, deeply hydrate the skin, and minimize the look of fine lines and wrinkles. Our long-wearing formula is designed to stay put for all-day wear. Keeping you looking fresh and confident throughout the day. The radiant finish enhances your skin's natural luminosity, leaving you with a healthy, vibrant complexion. Layer effortlessly to achieve your desired level of coverage without ever looking cakey or heavy.