American Crew Matte Clay Cream combines the texture of clay with the flexibility of a cream to create natural-looking hairstyles. Its lightweight formula delivers definition, texture and medium hold while maintaining a clean matte finish. Ideal for relaxed and textured styles, it keeps hair soft, flexible and easy to restyle throughout the day. Adds natural texture and definition Medium hold with a clean matte finish Keeps hair flexible and easy to restyle HOW TO USE Apply a small amount to dry or slightly damp hair. Work evenly through the hair using your hands and style with fingers to create the desired texture and shape.