Maintain your perfect blonde with EverPure brass toning purple shampoo. Formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones. The EverPure Purple system is designed to provide toning results for bleached, blonde, highlighted brunette, and silver hair. EverPure Brass Toning Purple with Hibiscus leaves hair feeling deeply moisturized. 100% sulfate free, paraben free, no harsh salts, gluten free and vegan.