Brilliant vibrant color, stunningly smart.LG QNED AI 4K TV's deliver vibrant colorful images for an immersive viewing experience. HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a ""wow"" effect. You'll enjoy outstanding picture powered by the Alpha 7 AI Processor Gen3, which uses AI to detect what you're watching and automatically improves the picture and sound quality. *Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.Dynamic QNED Colour.With Dynamic QNED Color see vivid color for a lifelike picture.α7 AI Processor 4K Gen3 (inc. AI Picture/Sound)A thrilling watching experience powered by the α7 AI Processor 4K Gen9.Brilliant Detail in Every Scene*HDR10 Pro dynamically adjusts brightness, revealing crisp details and vivid color in both bright and dark scenes for a stunning, lifelike picture.*Utilizes LG Dynamic Tone Mapping to enrich HDR10 content.FILMMAKER MODE™See it as the Director intended with FILMMAKER MODE™ with Ambient Light TechnologywebOS (AI Hub)Powered by Google Gemini & Microsoft Copilot, LG’s Smart TV platform, webOS 2026, delivers a smarter TV experience**Internet connection and subscriptions to streaming services are required; number of LG Channels and movies & shows (on-demand) subject to change. Software update will automatically download for up to 5 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. LG account required to access our network-based smart services.LG ChannelsGet instant access to over 100 free channels and 10,000+ movies & shows (on-demand).* Discover and enjoy premium new entertainment with nothing more than an internet connection.**Internet connection required; number of LG Channels subject to change. LG account required to access our network-based smart services.