This blonde shampoo gently cleanses while helping maintain fresh, luminous blonde tones. It provides light hydration and helps reduce yellow or brassy hues, leaving hair softer and more radiant. Gently cleanses blonde and lightened hair Helps reduce yellow and brassy tones Leaves hair feeling soft, light, and refreshed HOW TO USE Apply to wet hair, massage into scalp and lengths to create a lather, then leave on for a short time depending on desired toning and rinse thoroughly. Alternate with your regular hydrating shampoo and follow with a blonde conditioner. INGREDIENTS Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)