Radiate confidence with John Frieda Radiant Red Red Boosting Shampoo. This shampoo gently cleanses while enhancing and preserving red tones with every use, giving you bright, vibrant, and long-lasting colour. Demand attention and step out with your most radiant red. Ideal for most shades of natural and colour-treated red hair. With Anti-Fade Technology to protect colour. Formulated with antioxidant-rich Pomegranate Extract and Vitamin E, this shampoo helps seal in moisture and boost softness and shine. Not recommended for the lightest shades of hair (blonde, lightest auburn, grey) or the darkest shades of hair (dark cherry).For optimal results, use with our John Frieda Radiant Red Red Boosting Conditioner.