Identity Designed

DIVPBIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, IIdentity Designed /Iis the definitive guide to visual branding./BBR /  BR / Written Bby best-selling writer and renowned designer David Airey/B, IIdentity Designed /Iformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber Bprojects from a variety of the world’s most talented design studios/B.BR /  BR / You’ll see the Bhistory and importance of branding/B, a contemporary assessment of Bbest practices/B, and how there’s always more than one way to Bexceed client expectations/B. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.BR /  BR / The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.BR /  BR /IIdentity Designed/I is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how Bgood design is good business/B./P/DIV