Pureology's Hydrate Shampoo is formulated to deliver intense moisture to dry and sensitized hair. Its nourishing ingredients restore softness and manageability while protecting color vibrancy. Deeply hydrates scalp and dry hair Protects color and extends its life Restores softness and manageability Sulfate-free professional formula HOW TO USE Apply generously to wet hair. Gently massage scalp and lengths. Rinse thoroughly. Repeat if needed. For best results, follow with Pureology Hydrate Conditioner.