-Specifically formulated to bring out the brilliance of white, silver and light colored coats while reducing discoloration.-Made with 100% pet safe ingredients free of Sulfates, Parabens, and Alcohol.-Keep your pampered pup smelling fresh with a floral cherry blossom fragrance.-Includes 18 fluid ounces of pH balanced shampoo.-Suitable for dogs of all ages and hair lengths, this super sudsy solution is kind to sensitive skin and easy-to-lather for a thoroughly clean coat that’s soft and shiny.-2018 Women's Choice Award winner.-Made in the USA with US and imported ingredients.-Cruelty-free.