Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! BENEFITS: Drip, glide, grip with Grippy Serum primer. This makeup primer by Maybelline New York is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. Just drip, glide, grip! Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture that grips makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip. Maybelline New York’s Grippy Serum is a water-based serum primer with a fresh sensorial feel that grips makeup for up to 24H. It’s Serum-To-Grip technology features liquid-to-stick polymers that glide on with ease, like a serum, and grip makeup for up to 24HMaybelline NY’s Grippy Serum is formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip It’s Serum-To-Grip technology is designed to drip like a serum, glide with ease, and grip makeup for up to 24H. Vegan formula: no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin. HOW TO: Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.