Beat the heat with the GoZone cooling towel. If you work out outside in the summer, or in a hot gym, you know that sweat and too much heat can cause you to lose focus. This high-tech towel has a smooth side that’s engineered to absorb sweat and a textured side that’s designed to cool. Simply wet the towel with cool water, gently ring out excess water, and the towel’s cooling properties will be activated. Whether you’re mopping up sweat in between sets, or cooling down after a tough session, this state-of-the-art towel technology has got your back.