Start the day bright-eyed and cotton-bottomed with Fruit of the Loom newly reinvented cotton briefs. Get the style you love, now with never-before-felt softness. We've given every detail a new smile-inducing innovation. From weaving with finer yarn for a touchably soft feel, to a plush-backed waistband that is guaranteed to be ravel free. From super-soft fabric, to perfect-fitting waistbands, we've got all the softness you need.