American Crew Forming Pre-Styling Cleanser prepares hair for styling by removing impurities while improving texture and manageability. This cleansing formula creates the perfect base before applying styling products, leaving hair clean, lightweight and easier to style with better control. Gently cleanses hair and scalp Prepares hair for easier styling Helps improve texture and manageability HOW TO USE Apply to wet hair and massage gently into the scalp and lengths to create a lather. Rinse thoroughly and follow with your preferred styling product.