American Crew Forming Cream Gel combines the control of a gel with the flexibility of a cream. This versatile styling product provides texture, definition and medium hold while maintaining natural movement. Perfect for creating structured yet flexible hairstyles, it delivers balanced shine and easy styling. Medium hold for natural style control Adds texture and definition without stiffness Medium shine for a clean, polished finish HOW TO USE Apply a small amount to damp or slightly dry hair. Distribute evenly through the hair using your hands and style as desired.