Fodor's Southern California

COMPETITIVE ADVANTAGE:

In 2018, Fodor’s Southern California was the most popular Southern California guidebook sold; it led the market with a 46% market share. (Source: DecisionKey 2018) Fodor’s has the only truly comprehensive guidebook to Southern California, which includes not only Los Angeles and San Diego, but the National Parks, the Central Coast, Palm Springs and the Deserts.

FULLY REDESIGNED!

New front cover has eye-catching full-bleed images with key selling points on the front New back cover is fully-redesigned Other useful features include Great Itineraries, Ultimate Experiences, Best Spots to See Celebrities, Best Beaches. “Travel Smart” (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel. Stronger Voice and Opinions of all Fodor's guides are more friendly and conversational in tone, offering stronger opinions and more personality. Fodor's goes beyond informational to being inspirational

TOURISM TRENDS:

2018 Tourism to LA grew to 50 million visitors, 1.5 million more than 2017, surpassing its tourism goal. Growth has continued every year for the last eight years. Domestic tourism account for more than 85% of market. Tourism to San Diego saw a record 35.8 million visitors in 2018 4.5 Million international visitors to Orange County in 2017

CURATED AND RELEVANT:

Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description.