Discover the Firme Clay Pomade. This clay-based pomade provides strong hold and natural texture for structured, stylish looks. Its clay formula delivers a matte finish while adding body and volume to the hair, perfect for creating modern, long-lasting styles. Its delicate fragrance invites you to a unique sensory experience in the warm world of Industria Coiffure. Strong hold and natural texture Adds body and volume to hair Matte finish, ideal for modern looks USE Scoop a small amount of pomade and warm it between your hands. Apply evenly to dry or slightly damp hair and style as desired for a textured, long-lasting look.