American Crew Fiber Pre-Styling Cleanser prepares hair for textured hairstyles. Its cleansing formula removes impurities while improving texture and manageability, creating the ideal base before applying styling products. Hair feels clean, lightweight and ready for stronger definition and control. Gently cleanses hair and scalp Prepares hair for textured styling Helps improve control and definition HOW TO USE Apply to wet hair and massage gently into the scalp and lengths to create a lather. Rinse thoroughly and follow with your preferred styling product.