This moisturizing shampoo enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it contains carbohydrates that lock in moisture for hydrated waves and curls. Get up to 11 times more hydrated hair* and up to 72 hours of long-lasting anti-frizz effect*. Gently cleanses and hydrates wavy and curly hair Enhances elasticity, softness, and shine Leaves curls elastic and bouncy HOW TO USE Apply this hydrating shampoo to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, you can also apply a conditioner or mask for curly hair to complete your hair care routine. Try LOVE CURL Conditioner or LOVE CURL Mask to take care of your curls and pamper them.