This water-activated concentrated treatment shampoo gently cleanses severely damaged hair while replenishing it with vital nutrients. Infused with the optimal balance of rice protein and moisture, it is 3x more concentrated than traditional shampoos and sustainably packaged in a fully recyclable aluminum tube. Gently cleanses severely dry, damaged hair Delivers protein and moisture to strengthen hair fiber 3x concentrated formula for optimal effectiveness Sustainably packaged in recyclable aluminum tube HOW TO USE Apply a small amount of concentrate to hands. Add water and mix to build lather. Apply directly to wet hair and massage from root to tip, adding more water if needed. Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.*Usage amount varies based on hair thickness, length, and texture: short - pea size, medium - 2 pea sizes, long - 3 pea sizes. Tube has dosage indicator.Tip: Use the aluminum tube key to squeeze out every last drop when tube is nearly empty.