Jel Fx Firm Hold Styling Gel is a non-greasy forming gel that defines, directs, shapes and slicks. Adds texture and hold. Hair brushes easily and springs back, full-bodied and touchable. Great for wet looks. Brushes through without flaking. It holds and controls Can be used for slicking, molding, or blow-drying without fear of flaking Use a small amount, work into damp hair, and style as usual.