With a rich, luxurious lather featuring damage-preventing ingredients, Joico Defy Damage Shampoo swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. Exclusive SmartRelease Technology boosts hair's natural defence against all types of daily damage resulting in shiny, silky smooth, clean strands for wonderfully resilient and healthy-looking hair.