American Crew Daily Silver Shampoo is specially formulated to neutralize unwanted yellow tones in grey, white and light blonde hair. Enriched with violet pigments, it helps restore natural brightness while gently cleansing the hair. The result is visibly fresher, cooler and more radiant-looking hair every day. Neutralizes yellow tones Enhances brightness in grey and white hair Gently cleanses without weighing hair down HOW TO USE Apply to wet hair, massage gently and leave on for 2 to 3 minutes depending on desired toning intensity. Rinse thoroughly. Use regularly to maintain cool, bright tones. INGREDIENTS Aqua Water Eau, Ammonium Lauryl Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Butylene Glycol, Citric Acid, Disodium Edta, Glyceryl Laurate, Glycol Distearate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus (Sunflower Seed Extract Isostearamide Mipa Menthol, Panthenol, Peg-150 Distearate, Sodium Chloride, Tocopheryl Acetate, Parfum Fragrance, Limonene, Benzyl Alcohol, Sodium Benzoate, Ext. Violet 2 (C160730). B01842