The Living Proof Curl Sulfate-Free Shampoo gently cleanses curly hair while maintaining its natural moisture. It helps define curls, reduce frizz, and improve softness for bouncier, more manageable, and well-defined hair. Gently cleanses without stripping moisture Helps define curls and reduce frizz Leaves hair soft, hydrated, and bouncy HOW TO USE Apply to wet hair and gently massage into the scalp and lengths to create a lather. Rinse thoroughly and follow with Curl conditioner or treatments for best results.