This natural shampoo with an acid pH restructures the hair fiber for a brighter color effect. It improves hair elasticity, prevents breakage, and protects from styling damage. Deeply hydrates while adding shine, softness, and suppleness. Brightens color Improves hair elasticity Prevents breakage Protects from styling damage Deep hydration Adds shine, softness, and suppleness HOW TO USE Apply shampoo to wet hair, gently massage to lather, then rinse thoroughly. Repeat if needed.