Did you know there are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis? Crest Gum Detoxify Deep Clean toothpaste uses an activated foam formula that helps neutralizes harmful plaque bacteria around the gum line for 24 hours* and helps prevent harmful oxidants while reversing gingivitis**. This toothpaste formula is clinically proven to reduce gum bleeding to fortify gums. It is also features an activated foam to provide a cooling sensation before and after brushing. Because if you’re not taking care of your gums, you’re not really taking care of your mouth. And by unleashing the power of stannous fluoride, you'll be fighting gingivits and cavities, too. *with twice daily brushing **by neutralizing plaque bacteria