Our original formula that got everybody talking. A subtle citrus scent makes for a bright, fresh and highly enjoyable shave. Cremo is an exceptional shave cream. Why? Many shave ""creams"" and gels are foamy formulas full of air - not the best lubricant. Cremo requires one unusually thin, foam-free layer. It's concentrated against your skin, not in a cloud that gets scraped down the drain.Cremo contains unique molecules that become impossibly slick when mixed with water, so your blade can glide effortlessly over skin. You'll enjoy a clean, comfortable shave and astonishingly smooth skin while fighting nicks, razor burn and irritation.