Wella Color Charm Liquid Permanent Liquid Color with Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE colour that is exceptionally fade resistant. Provides a vibrant palette without boundaries with easily intermixable shades to express your creativity. Time tested formulations ensure consistent, predictable results. A gentle floral fragrance for a more pleasurable colouring experience. Utilizing a colour-coded tonal family system to make shade selection much easy!