Colgate 360⁰ Advanced Optic White whitening toothbrushes feature an advanced multi-action bristle design (vs. an ordinary flat trim toothbrush) and an innovative cheek & tongue cleaner design to help remove bacteria from teeth, tongue, cheeks, and gums. The toothbrush also features spiral polishing bristles that help to remove surface stains from teeth, for a naturally whiter smile. Available in 3 eye-catching colours – Black, Red, and White