Keep your blonde, gray or white hair fresh and luminous with this anti-yellow shampoo designed to neutralize unwanted warm tones. Enriched with violet pigments, it helps correct brassiness while gently cleansing the hair fiber. The result is a cooler, brighter and more even tone with soft, shiny and revitalized hair. Effectively neutralizes yellow tones Enhances brightness of blonde, gray and white hair Gently cleanses while leaving hair soft and shiny HOW TO USE Apply to wet hair, gently massage and leave on for a few minutes depending on the level of neutralization desired. Rinse thoroughly. Use once or twice a week or as needed. INGREDIENTS Aqua (Water), Ammonium Lauryl Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Cocamidopropyl Betaine, Sodium Chloride, Parfum (Fragrance), Hydrolyzed Walnut Extract, Lactic Acid, Sodium Benzoate, Acid Violet 43, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Propanediol, Tartaric Acid, Gluconic Acid, Potassium Sorbate, Chlorella Vulgaris/Lupinus Albus Protein Ferment, Benzyl Alcohol.