Keep your blonde icy and your hair silky. This violet mask delivers intensive nourishment and strengthening benefits while helping counteract brassiness for a cool-toned, luminous finish and touchable softness. Helps neutralize yellow/brassy tones Deep hydration and visible smoothness Supports damaged, bleached, or highlighted hair HOW TO USE After shampooing, apply generously to towel-dried hair from mid-lengths to ends. Leave on 3–5 minutes (longer for extra toning), then rinse thoroughly. Use 1–2 times per week as needed. INGREDIENTS water/aqua/eau, cetyl alcohol, isopropyl myristate, behentrimonium chloride, cetearyl alcohol, dimethicone, glycerin, fragrance/parfum, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage) seed oil, mangifera indica (mango) seed butter, butyrospermum parkii (shea) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, phenoxyethanol, isopropyl alcohol, violet external 2 (ci 60730)