Bullshift

A veteran financial advisor examines how subtle unconscious bias in advisors causes their advice to trend toward an ever-positive outlook on investing Using real-world examples and case studies, Bullshift examines the effects of behavourial economics on the financial advising industry and gives a road map for advisors to examine how bias affects their work For readers of Malcolm Gladwell and Freakonomics, who want to learn more about new thinking that shapes their world – especially their pocketbook Includes 12 original b&w cartoons to illustrate concepts in book by illustrator Mark Krause Author is a high-profile financial advisor with 28 years' experience who is a frequent commentator on the media, including BNN's Market Call, and a regular contributor to the Financial Post