Our silky radiance and repair treatment specially formulated for blondes is a bright idea. This powerful concentrate contains violet pigments that instantly enhance hair color, eliminate brassy tones, and lighten strands. Made with a rich blend of oils and lavender extract, this treatment repairs and nourishes hair, leaving it ultra-soft. Reduces brassy tones and instantly brightens hair Improves elasticity and softens dry, damaged hair Treats existing damage and helps prevent future damage Nourishes, hydrates, and adds shine Contains 13 times more enhancing pigments HOW TO USE After shampooing, apply generously to wet hair. Leave on for at least one minute and up to three minutes for a more intense treatment, then rinse. Use once a week instead of conditioner or as needed.