This purple shampoo is designed to keep blondes cool, bright and fresh. It helps neutralize yellow and brassy tones while gently cleansing hair. Ideal for natural, highlighted or color-treated blonde, gray and silver hair, it enhances brightness without drying and leaves hair looking refreshed and luminous. Neutralizes yellow and brassy tones Brightens blonde, gray and silver hair Gently cleanses without dulling color Helps maintain cool-toned blondes Color-safe formula HOW TO USE Apply to wet hair, massage and leave on for 1–3 minutes depending on desired toning, then rinse thoroughly. Use 1–2 times per week or as needed. INGREDIENTS Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/​Leaf/​Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/​PPG-41/​3 Aminoethyl Pg-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Acid Violet 43 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol