When blonde starts turning warm, this is your quick reset. Deep Violet Shampoo is a highly concentrated violet shampoo that instantly tones and corrects yellow, brassy hues while helping boost brightness. Great for maintaining medium to dark blondes, highlights and lightened hair when you want a cleaner, cooler-looking result. Instantly tones yellow and brassy hues Helps boost blonde brightness Highly concentrated violet formula Ideal for medium to dark blondes and highlights Leaves hair shinier and more manageable HOW TO USE Apply to wet hair, lather, then rinse. Use 1–2 times per week (or as needed) based on brassiness. Alternate with your regular shampoo. INGREDIENTS Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal.