Blond Absolu Bain Ultra-Violet by Kérastase is the perfect shampoo when you want to keep your blonde cool and bright. Its purple formula helps counteract unwanted yellow and brassy tones while gently cleansing the hair fiber. Blonde hair looks cleaner in tone, more icy and even, with soft, shiny lengths that feel cared for rather than stripped. Purple anti-brass shampoo for blonde or highlighted hair Helps neutralize yellow and brassy undertones Boosts cool, icy and ash blonde reflections Gently cleanses while caring for the hair fiber Leaves hair soft, shiny and luminous HOW TO USE Apply Bain Ultra-Violet to wet hair and distribute through scalp and lengths. Massage to lather, then leave on for a few minutes depending on the desired level of neutralization. Rinse thoroughly. Use 1–2 times per week, alternating with a hydrating shampoo such as Bain Lumière, to maintain a cool blonde without over-drying the hair. INGREDIENTS AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LIMONENE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • MAGNESIUM ACETATE • GLYCERIN • SODIUM HYALURONATE • TOCOPHEROL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT • FUMARIC ACID • MALVA SYLVESTRIS FLOWER EXTRACT / MALLOW FLOWER EXTRACT • POTASSIUM SORBATE • PARFUM / FRAGRANCE.