White Toner was the first toner Bleach’s founder Alex Brownsell developed in her East London salon. The ammonia-free, semi-permanent colour gently deposits cool, blue-based pigments into bleached strands to neutralise brassy yellows for a pristine blonde finish. White Toner can be used to turn bleached blonde hair white, silver or platinum depending on the colour of your bleach base (or just to take yellow away!)Ammonia-freeFor all hair types Manufactured in EuropeVegan and Peta ApprovedBleach London is a proudly independent, female founded and professionally led hair colour brand.Who's it forWhite Toner works best on pale yellow bleached blonde hair (any type!). The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.