The Blacklight Hyd Blonde Science Hydrating Shampoo gently cleanses while delivering lasting hydration to the hair. Powered by HYD technology enriched with hyaluronic acid and nourishing superfoods, it helps attract and retain moisture within the hair fiber. Its gentle formula hydrates the hair and scalp while improving softness, elasticity and natural shine. Gently cleanses while hydrating the hair Helps maintain softness and elasticity Enhances shine and smoothness HOW TO USE Apply to wet hair and gently massage the scalp and lengths to create a rich lather. Rinse thoroughly and repeat if necessary. Follow with Hyd Blonde Science Conditioner for best results.