This neutralizing shampoo is specially formulated to enhance extra cool blondes. It helps correct yellow and warm tones while gently cleansing the hair. Blonde shades appear purer, brighter and perfectly balanced for a luminous finish. Neutralizes unwanted yellow tones Enhances cool blondes and bleached hair Leaves hair bright, soft and balanced HOW TO USE Apply to wet hair and gently massage to create a lather. Leave on for a few minutes depending on the level of neutralization desired, then rinse thoroughly. Use regularly to maintain cool, radiant blonde tones.