Billion Dollar Start-Up

Short Description

Billion Dollar Start-Up is the remarkable story of how two 29-year-old brothers-in-law took a $35,000 investment and turned it into a billion-dollar cannabis company in just five years. Based on in-depth interviews, research, archival material, and personal experience.

Sales and Market Bullets

HEXO operates with 2 million square feet in Belleville, Ontario, and Masson-Angers, Québec, and is the primary supplier of cannabis to the Québec government.
Aspiring entrepreneurs and those interested in the cannabis industry will be inspired to read about Sébastien and Adam’s unique journey.
The legalization of cannabis in Canada has created an entirely new business sector, something we don’t see often. Everyone from bank presidents, to chief of police, to ministers of health, all invested and flocked to the industry in the hopes of finding the goose that would lay a golden egg.
The founding of HEXO reads like a thriller without any murder. HEXO recently signed a deal with Molson Coors for cannabis-infused beverages, so the media interest in their story will only intensify.
Australia: Julie Beun is an Australian national and has a large network of media contacts, as she used to work at the national level in journalism in Australia.
Israel: In July 2020, HEXO launched medical cannabis product in Israel through a partnership with Breath of Life International Ltd.
Greece: HEXOMED, an affiliate of HEXO, is a vertically integrated pharmaceutical company specialized in medical cannabis and operates its flagship E.U. cultivation and medicinal production facility in Greece.
Georgia, South Africa, Uruguay: These countries have legalized the recreational use of cannabis.

Audience

Business leaders and innovators
Start-up entrepreneurs
Biography/memoir readers
Cannabis industry professionals
Cannabis purists and cannabis tourists
For fans of The Social Network, and people interested in the interpersonal conflict in a business setting