The Cotton Cordell Big O fishing lure has been an institution in the fishing lure since Fred Young craved the first Big O crankbait model in 1967. The new Big O model features a tougher, clear lip and today's hottest color patterns, plus, it's made right here in the USA. They retain that original fish-catching action, buoyant body and cover-deflecting ability as the original Big O lure. Perfect for catching smallies and largemouths.