Gulp! Alive! It looks alive and it feels alive. But most importantly, to the fish-It tastes alive! Berkley Gulp! Alive! Is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, east-to carry buckets that stack easily in boat storage bins, each bait suspends in powerful Gulp! attractant, making each bait up to 20 percent more potent. Plus, their original shape and feel is preserved to deliver the ultimate action.