This shampoo is formulated with 98% plant-based ingredients including organic apple cider vinegar, argan oil, and nourishing superfoods. It gently cleanses hair and scalp while enhancing natural shine for soft, healthy hair. Gently cleanses hair and scalp Enhances natural shine 98% plant-based formula Contains organic apple cider vinegar Enriched with argan oil and nourishing superfoods HOW TO USE Massage into wet hair and rinse thoroughly.