A kickflip of freshness. Skateboards and Fresh Roses? Yeah, we know it sounds a bit out-there. But it works. A man’s body spray that takes the clean woodiness of a box-fresh skateboard deck and smashes it into the floral fragrance of roses. The result? Something surprising. But definitely something 100% fresh. Because life’s always full of fresh surprises, you need to smell your best whenever, wherever. Relax. We got you. New dual action AXE Skateboards and Fresh Roses body spray deodorant for men busts odour and boosts scent to keep you feeling fresh and smelling 100% ready. All. Day. Long. Checked out our fresh new look? That’s not the only thing that’s new around here. New Dual Action AXE Skateboards and Roses Deodorant Body Spray fights odour-causing bacteria with our new odour-busting zinc formula, so you can smell irresistible for up to 48 hours. No matter what comes your way, you’ll be ready. Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. There’s a reason why everyone loooves AXE - because we know that one of the best ways to up your attraction factor is with an irresistible fragrance. A ‘wow, what is thaaaat?’ kind of fragrance. From our body sprays to our shower gels, our antiperspirants to our deodorants, we always bring iconic scents and awesome freshness. It’s our mission to make sure that no one gets left out of the attraction game. That's why we’re doing everything we can to make sure that whenever opportunity comes your way, you feel totally fresh and smell 100% ready. Welcome to the future. It smells amazing. The New AXE Effect.