Attending an International Book Fair

With Canada set to be Guest of Honour at the 2020 Frankfurt Book Fair, the time has never been better to start thinking about attending your first international book fair. International sales can be a valuable source of revenue while bringing new attention to your list and your authors. With the correct knowledge, timing and preparation, entering this exciting world may be easier than you think. Attending an international book fair involves a commitment of time and an outlay of financial resources. This practical guide outlines the information, tactics and skills you need in order to make your attendance at an international book fair a success. This market guide includes information on: - Choosing which fairs to attend - Selecting your titles - Building your catalogue - Display options - Travel, accommodation and funding - Building your schedule - Shipping and setup - Dos and don’ts - Follow-up and sending materials