All the mascara benefits your lashes could want, including volume, length, and definition. Get maximum payoff with minimal effort! Plus, the formula is infused with keratin! Almay one coat thickening™ mascara builds 100% thicker lashes in one clump-free application*. *Use 2 coats 25 strokes each. Suitable for sensitive eyes and contact-lens wearers. As always, hypoallergenic, ophthalmologist tested, fragrance free, clean, and cruelty free.