Alcove's Violet Shampoo is specially designed for blonde and gray hair. Its innovative formula neutralizes yellow tones while deeply hydrating. Enriched with nourishing ingredients, it leaves hair soft and shiny. Neutralizes yellow tones Deeply hydrates Provides shine and softness Suitable for blonde and gray hair HOW TO USE Apply a generous amount of shampoo to wet hair. Gently massage the scalp and lengths. Rinse thoroughly. For best results, use 1 to 2 times a week.