Alcove's Violet Shampoo is specially designed for blonde and gray hair. Its innovative formula neutralizes yellow tones while deeply hydrating. Enriched with nourishing ingredients, it leaves hair soft and shiny. Neutralizes yellow tones Deeply hydrates Provides shine and softness Suitable for blonde and gray hair HOW TO USE Apply a generous amount of shampoo to wet hair. Gently massage the scalp and lengths. Rinse thoroughly. For best results, use 1 to 2 times a week. ACTIVE INGREDIENTS Evening primrose oil: Moisturizes and protects hair from environmental damage, while also moisturizing and protecting the scalp. Pomegranate seed oil: Protects hair from environmental stressors while preserving and preventing premature aging of the scalp. Sunflower oil: Protects hair from moisture loss while providing anti-inflammatory properties to moisturize and soothe the scalp.