Alcove's shampoo is designed for daily use, providing effective cleansing without harshness. Its gentle formula removes impurities while preserving your hair's natural moisture. Deep cleansing Respects hair's natural state Shine and softness HOW TO USE Apply a generous amount of shampoo to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. For best results, use in combination with a conditioner from the same range.