Alcove's shampoo is designed for daily use, providing effective cleansing without harshness. Its gentle formula removes impurities while preserving your hair's natural moisture. Deep cleansing Respects hair's natural state Shine and softness HOW TO USE Apply a generous amount of shampoo to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. For best results, use in combination with a conditioner from the same range. ACTIVE INGREDIENTS Evening primrose oil: Moisturizes and protects hair from environmental damage, while also moisturizing and protecting the scalp. Pomegranate seed oil: Protects hair from environmental stressors while preserving and preventing premature aging of the scalp. Sunflower oil: Protects hair from moisture loss while providing anti-inflammatory properties to moisturize and soothe the scalp.