Alchemic Shampoo Silver is a purple shampoo that enhances and illuminates platinum and cool blonde tones, whether natural or coloured. It protects the hair colour to keep it vibrant, pure, and radiant. Enhances platinum and cool blonde tones Protects natural or coloured hair Illuminates and revives shine Maintains colour purity HOW TO USE Apply to damp hair after Alchemic Shampoo Silver, from lengths to ends. Leave on for 5 minutes, then comb through before rinsing thoroughly.