A Helluva Life in Hockey

Sales and Market Bullets

Hockey Hall of Famer Brian McFarlane is an expert on the sport and a broadcasting legend. In this book, he shares how Hockey Night in Canada was cemented as a national tradition.
Since 1968, McFarlane has written over 90 books on hockey, selling over 1.3 million copies.
A former Junior A player and All-American center at St. Lawrence University, McFarlane faced off against the likes of the late Jean Béliveau. He still holds several St. Lawrence scoring records, including most career goals (101). For 17 seasons, he played with the NHL Oldtimers — the squad’s only amateur.

Audience

25-65 year-old hockey fans
Gift buyers (especially for Father’s Day)
Biography and memoir readers
Nostalgic fans of the history of Canadian hockey

Promotional Plans

Work with author to leverage existing sports media relationships
Pitch to hockey specific websites, radio, TV, and podcasts
Pitch excerpts, interviews, and features to hockey and sports publications
Social media targeting of nostalgic hockey fans, broadcasters etc.