​Y EAU FRAÎCHE

The coolest answer yet for the guy with the why. Because all the best things in life start with a question. Y EAU FRAÎCHE expresses that first, energizing rush of creativity with a shot of crisp, icy notes — lemon and geranium splashing against clean, strong peppermint and cedarwood. Bracing as an ocean breeze on a California beach, Y EAU FRAÎCHE Young, effortlessly cool, yet deeply driven by his creative journey. Always on the brink of a new idea. Always meeting the world with fresh eyes. Chasing inspiration. Experimenting. Eager to find his purpose. To give meaning to his quest. Made in France. The freshness of lemon and peppermint. The strength of geranium and cedarwood. Y EAU FRAÎCHE kicks off with a chilled splash of lemon primofiore, cold-pressed from the first intensely fragrant crop of lemons. Spiked with a twist of ginger and a pinch of pepper, the sun-bright citrus introduces the aromatic core of Y. With its facets of mint, litchi and lemongrass, geranium is the cooler, tougher brother of roses. Just as elegant as its sister, but with none of the frills, it’s been a man’s man flower ever since the very first fougère was launched in the 19th century. An energizing whiff of crushed peppermint leaves boosts its freshness. A clutch of gin-cool juniper berries adds its bracing bite.